Lesson 4: Distribution Planning — Audience, Platform, Call-to-Action
Why this matters
A great video with no plan gets ignored. A simple distribution plan helps your message reach the right people—and encourages action.
Learning goals
By the end of this lesson, you can:
- Define your audience clearly
- Pick the best platforms for your message
- Create a simple call-to-action (CTA)
- A) Audience (who exactly is this for?)
Choose one primary audience:
- Students and youth
- Parents/guardians
- Community leaders / local council
- School administrators
- Local NGOs / community groups
✅ The clearer the audience, the clearer the message.
- B) Platform (where will it work best?)
Choose 1–2 platforms:
- WhatsApp: best for local sharing, groups, community leaders
- TikTok: short, fast, emotional hooks
- Instagram: visuals + captions + stories
- Facebook: community groups + longer discussion
- YouTube: longer videos + archiving
- School screening/community screening: high impact locally
✅ Tip: For community impact in Uganda, WhatsApp + Facebook groups often work well.
- C) Message + CTA (what do we want people to do?)
A CTA must be simple, safe, and realistic.
Examples:
- “Join a community clean-up on Saturday.”
- “Report broken drainage to your LC1.”
- “Share this with 3 people in your community group.”
- “Start a school club for [issue].”
- “Support local recycling efforts.”
✅ Avoid unsafe CTAs (naming/shaming individuals, confrontations).
- D) Simple distribution plan template (copy & fill)
Video title: __________
Issue: __________
Primary audience: __________
Platforms (choose 1–2): __________
Best time to post/screen: __________
Caption (1–2 lines): __________
Call-to-action (1 line): __________
Who will share it (3 people/groups): __________
Follow-up plan (after 3 days): __________
Activity (15–25 minutes)
Fill the plan template and save it for submission this week.