Lesson 5: Campaign Assets — Posters, Teasers, Social Posts

 Learning goals

By the end of this lesson, you can:

• Create a campaign asset that supports your video
• Write a strong caption that invites action (not drama)
• Make a poster/teaser that is clear and shareable

1. A) Choose ONE campaign asset type

Pick one:

Option 1: Poster (digital)

• Size: 1080×1350 (Instagram) OR A4 (print)
• Include: title, issue, 1 key message, CTA, your name/program
• Keep it clean: 1 image + 3–10 words headline

Option 2: Teaser (10–15 sec video)

• Show 2–4 quick shots + 1 strong line of text
• End with CTA: “Watch full video / Join / Share”
• Export vertical (9:16) if for TikTok/Reels

Option 3: 3 Social Posts (text + optional image)

Each post should include:

• 1 insight or moment from the story
• 1 fact/observation (only if verified)
• 1 CTA
• 1 hashtag set (3–6 max)

1. B) Great campaign copy formula (simple)

Use: Problem + Human reality + Hope + CTA
Example caption:
“Plastic waste blocks our drainage and floods our streets. This is what we filmed in our community. Let’s take action—share this and join a clean-up this weekend.”

1. C) Design rules (make it look professional)

• One main headline (big)
• One short supporting line
• High contrast text
• Keep logos small (bottom corner)
• Avoid clutter and too many fonts

Activity (30–60 minutes)

Create your chosen campaign asset:

• Poster (PNG/JPG) or
• Teaser (MP4) or
• 3 posts (text)

Save it for submission.