Lesson 3: Exhibition Card — Title, Hook, Thumbnail + Credits
What is an Exhibition Card?
A one-page “display label” for your video—like what you see in galleries and showcases. It helps viewers quickly understand your work.
Learning goals
By the end of this lesson, you can create an exhibition-ready card with the right info.
- A) Exhibition Card Template (copy & fill)
Video Title:
Creator: (Your name)
Location/Community:
Issue/theme:
Duration: (e.g., 2:30)
Hook (one sentence):
A strong line that makes people want to watch.
Short description (2–3 sentences):
What is happening? Why does it matter?
Call-to-action (one line):
What should viewers do after watching?
Credits (short):
- Director/Creator:
- Camera:
- Sound:
- Editor:
- Music/SFX: (source/credit)
Permissions note (short):
Example: “All participants consented to filming. Identities protected where necessary.”
- B) Thumbnail guidance (simple)
A good thumbnail:
- Has one clear subject
- Has 2–6 words max (big text)
- Shows emotion or evidence (a place/object/action)
- Is not cluttered
Suggested thumbnail text examples:
- “OUR DRAINAGE IS BLOCKED”
- “WHY OUR WATER ISN’T SAFE”
- “THE HIDDEN COST OF…”
Mini-task
Create your Exhibition Card in a document or Canva and save it as PDF or image.