Lesson 3: FILMS Pitch – How to Pitch Your Story Clearly
A pitch is a short explanation of your story that helps other people understand it fast. This week, you will write a one-page pitch using FILMS.
FILMS keeps your pitch clear, focused, and easy to critique.
FILMS explained
- F – Focus: What is the story about in one sentence? (your logline)
- I – Idea: What happens? (short summary – beginning, middle, end)
- L – Location: Where will you record? What places/visuals/sounds will support the story?
- M – Message: What is the meaning or takeaway? Why does it matter?
- S – Style: How will it feel? (tone, visuals, pacing, music/no music, interview/voiceover)
Pitch checklist
Before you submit, check your pitch:
- I can explain my story in one sentence.
- My audience is clear.
- My message is clear and respectful.
- My plan is realistic with my phone and time.
- I have considered consent and privacy (even at planning stage).
How peer feedback works this week
Peer feedback focus for Week 2: Audience + Message.
- Is the intended audience clear?
- Is the message clear and meaningful?
- What is one suggestion to make the story more focused?